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Spicy Boys Campaign
Role
Co-Creative Director, Concept Creator & Video Editor
Collaborator
Andre Gutteridge
Result
The campaign idea was adapted and published by Spicy Boys on its social platforms.
This campaign video was created as part of a university pitch for Spicy Boys.
Developed around the brand’s bold personality and “United by Flavour” message, the concept used humour, character and exaggerated storytelling to create entertaining social content.
Following the pitch, Spicy Boys adapted the idea and published their own version across their social platforms.
Creative Directors: Sam Hamdy and Andre Gutteridge
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